// MONETIZATION CALCULATOR

Monetization Calculator

Model revenue from DAU, retention, ad impressions, fill rate, eCPM, and in-app purchase conversion. No backend required.

Daily Active Users

Fallback ARPDAU

Retention

Day 1

Day 7

Day 30

Ad Fill Rate

Rewarded / DAU

Interstitial / DAU

Rewarded eCPM

Interstitial eCPM

IAP

Conversion

ARPPU

Daily Revenue

$6,561

Monthly Revenue

$196,836

Yearly Revenue

$2,394,838

Target CPI

$0.46

Revenue Mix

Ads 20.0% / IAP 80.0%

Effective ARPDAU: $0.13

Rewarded Ads$712.80 / day

Interstitial Ads$598.40 / day

IAP$5,250 / day

Modeled Ads / Day

$1,311

Modeled IAP / Day

$5,250

Retention LTV

$0.71

Payback rule: keep CPI below roughly 65% of estimated LTV unless you have strong organic lift or cross-promo. For this setup, a practical paid user acquisition ceiling is $0.46.

Break-even daily users at current revenue density: 50,000 DAU generates $6,561 per day.